Google Ads · Q1 2024
Toy Store — US Market
Children's toy retailer. US-focused e-commerce.
8x
ROAS
$1.5M
Revenue
The Challenge
This US-based toy retailer had strong product selection but their Google Shopping campaigns were bleeding budget on broad, irrelevant search terms with no negative keyword strategy and zero bid structure. Seasonal peaks (Christmas, Back to School) were being missed entirely.
The Strategy
Rebuilt the entire Google Ads account from scratch — tightly segmented Shopping campaigns by age group and product category, applied themed Search ad groups with seasonal intent keywords, and implemented a layered tROAS Smart Bidding strategy that prioritized high-value categories during peak seasons.
Results
8x
ROAS
$1.5M
Revenue Generated
↓35%
CPC Reduction
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