Multi-Channel · Q4 2023
Sportswear Brand
Sports equipment & apparel retailer. UAE market.
10x
ROAS
₹2.7M
Revenue
The Challenge
This UAE-based sportswear retailer was running Meta and Google in complete silos — no unified tracking, no cross-channel attribution. Neither platform had an accurate view of the customer journey, leading to duplicated spend and inflated CPAs on both sides.
The Strategy
Implemented a unified cross-channel strategy — Meta owned top-of-funnel awareness and retargeting for browse abandoners, while Google captured high-intent buyers at the conversion stage. Set up server-side tracking to improve attribution accuracy and feed better purchase signals to both platforms simultaneously.
Results
10x
ROAS
₹2.7M
Revenue Generated
↓38%
CPA Reduction
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