Meta Ads · Q3 2024
Sportswear Brand
Sports apparel & jerseys. India market.
15x
ROAS
₹3.2M
Revenue
The Challenge
This sportswear brand was spending heavily on Meta with a single broad ad set targeting all of India. Creative was generic product photography with no hook strategy, resulting in a 1.2x ROAS that barely covered ad spend — effectively burning money.
The Strategy
Rebuilt the Meta account using a Creative Engineering framework — identified 5 winning creative angles through rapid split tests (social proof, scarcity, lifestyle, team identity, price anchoring). Scaled top performers with Advantage+ Shopping Campaigns while manually controlling the top 3 creative concepts.
Results
15x
ROAS
₹3.2M
Revenue Generated
↓41%
CPM Reduction
Want results like these?
Let's talk about your brand.