Lead Gen · Q1 2023
Real Estate Developer
Property developer. Qatar market.
1,000+
Leads
↓52%
CPL
The Challenge
This Qatar-based real estate developer was generating high lead volumes but with poor qualification rates. CPLs were running at $80+ per lead and the sales team was wasting time on unqualified inquiries. Volume was there — quality was not.
The Strategy
Shifted from a volume-first model to a quality-first approach. Rebuilt the Meta lead funnel with pre-qualifying questions to filter non-serious inquiries at the top. Layered in detailed interest, behavioral, and income-level targeting to reach HNI segments and expat professionals actively seeking property in Qatar.
Results
1,000+
Leads Generated
↓52%
CPL Reduction
+3x
Lead Quality Score
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