Meta Ads · Q2 2024
Perfume Brand
Premium fragrance label. India + MENA markets.
12x
ROAS
₹4.8M
Revenue
The Challenge
This premium perfume brand's Meta campaigns were over-relying on broad audience targeting with generic product images. The fragrance category is notoriously hard to sell digitally — customers can't smell the product, so creative storytelling is everything. Their CPAs were unsustainable.
The Strategy
Rebuilt the creative strategy around sensory storytelling — lifestyle videos evoking emotion, mood, and identity rather than showing the bottle. Deployed a tiered audience architecture: cold traffic with broad interest-based targeting, warm retargeting for video viewers, and a high-LTV lookalike pool seeded from repeat buyers.
Results
12x
ROAS
₹4.8M
Revenue Generated
+67%
Impression Share
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