TikTok Ads · Q2 2023
Mental Health Platform
Digital mental wellness platform. Global English market.
7x
ROAS
$180K
Revenue
The Challenge
This mental health and wellness platform was brand new with zero TikTok presence and no existing paid traffic history. The offer — a subscription-based digital program — required building trust before conversion, which made standard direct-response tactics ineffective.
The Strategy
Launched a TikTok Spark Ads strategy using organic-style content that mirrored native TikTok storytelling. Built a 3-stage funnel: awareness via short-form problem-awareness hooks, engagement via testimonial-driven videos, and conversion via a long-form VSL landing page. Used In-Feed Ads with targeted demographic filters for the core 25–40 audience.
Results
7x
ROAS
$180K
Revenue Generated
8.4%
CTR
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