Meta Ads · Q3 2023
Luxury Sanitary Ware Brand
High-end bathroom fixtures. UAE + KSA market.
50x
ROAS
₹2.1M
Revenue
The Challenge
This luxury sanitary ware brand was entering a saturated UAE home interiors market with a premium, high-ticket product that most consumers hadn't considered as a digital purchase. CPMs were high and the Meta pixel had zero conversion history to learn from.
The Strategy
We built a full-funnel Meta architecture — top-of-funnel video content showcasing aspirational bathroom aesthetics to seed awareness, followed by aggressive retargeting to high-intent product viewers and catalogue browsers. Creative testing cycles ran every 72 hours to identify the winning hooks for the UAE/KSA luxury home buyer.
Results
50x
ROAS
₹2.1M
Revenue Generated
↓48%
CAC Reduction
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